SOCI 202 Chapter 2: Chp 2 Claim-Makers and Audiences
Document Summary
Audience: evaluate the believability and importance of what claim-makers say. Claim: any verbal, visual, or behavioural statement that seeks to persuade audience members to define a condition as a social problem. Behavioural claims: where social problems work involves doing something rather than saying something or creating a visual picture of something. Seeks to disrupt social life in order to persuade audience members to listen to verbal claims and to see visual claims. Audience members are important because they decide what social problems are believable and important. Who wins and who loses all depend on which way the audience members vote referring to the social problems game. Hierarchy of audience significance: the game can be won if enough audience members with power/higher significance speak up and say something. Not all votes are equal in the game, some votes are more than others. For example: the president"s vote would be greater than a homeless person"s vote .