SMC219Y1 Chapter Notes - Chapter 5: Hearing Dog, Aesthetics, Roland Barthes
25 Jan 2015
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Refers to the ancient art of oratory, or as aristotle defined it, an ability, in each particular case, to see the available means of persuasion . The use of symbols by humans to influence and move other humans. Swiss linguist known as the founder of modern linguistics. Argued that all linguistic signs were a combination of signifier (signifiant) and signified (signifie"). A science which studies the role of signs as part of social life it would investigate the nature of signs and the laws governing them. Sound-image refers to the material form of a sign as perceived by the senses (hearing. Mental concept is the idea evoked by the signifier. (the idea of dogness ) No natural correspondence, no necessary relationship, between signifier and signified. ( dogness can be expressed in various different languages for example). Since the signifier, being auditory, is unfolded solely in time, it is impossible to utter two distinct linguistic signs simultaneously.
