SOC200H1 Chapter Notes - Chapter 10: Participant Observation, Wu Xing, Content Analysis

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20 Sep 2016
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Ethnography or participant observation (rooted in the tradition of naturalism) Naturalism: an approach to field research based on the assumption that an objective social reality exists and can be observed and reported accurately. Ethnomethodology using social interactions to make sense of a person"s reality. Reactivity: a difficulty might arise when subjects of social research react to the fact of being studied, therefore altering their behavior from what it would have been normally. Grounded theory: an inductive approach to social research that attempts to derive theory from an analysis of the patterns, themes, and common categories discovered in observational data. Extended case method: a research technique developed by michael burawoy that uses case study observations to discover flaws in and to improve existing social theories. Institutional ethnography: a research technique that uses the personal experiences of individuals (especially women and other members of subordinated groups) to uncover the institutional power relations that structure and govern their experiences.

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