RSM100Y1 Chapter Notes - Chapter 12: Universal Product Code, Direct Market, Direct Selling
Document Summary
Product a bundle of physical, service and symbolic characteristics designed to satisfy consumer wants. Goods and services are classified into b2c or b2b, depending on whether the purchasers of the item are consumers of businesses. Goods and services used by end consumers who purchase products for their own and employment and not for resale: convenience products with little effort. Items that consumers purchase frequently, immediately and: shopping products products in competing stores. Usually purchased only after the buyer has compared competing: speciality products special effort to obtain. Products that a purchaser is willing to make a. Business products are goods and services such as paycheque services and huge multifunction copying machines used in operating an org. Capital items long lived and relatively expensive products. Expense items less costly and consumed within a year products. Installations major capital items, such as new factories, heavy equipment and machinery, and custom-made equipment.
