PSY427H1 Chapter Notes - Chapter 10: Ebay, Subliminal Stimuli, Out-Of-Home Advertising
Document Summary
Psy427 chapter 10: advertising: the power of persuasion. By mid 1800s, ads had become a mainstay for us firms marketing products and services, designed to stand out more prominently from surrounding editorial content. Throughout the nineteenth and into the early twentieth centuries there were no standards in advertising, and medicine advertisers often made extravagant and untrue claims about a product"s curative powers. The early twentieth century saw the number of mass-produced and packaged goods expand, which created a greater need for companies to distinguish their products from one another. Early advertisers bought newspaper space and targeted local audiences primarily. Not until 1860s did ads appear in nationally distributed monthly magazines. Online advertising is today the fastest-growing segment, second in volume only to combined cable and broadcast tv advertising. Branding, a process intertwined with the growth of advertising, creates in the consumer"s mind a clear identity for a particular company"s product or trademark.
