PSY220H1 Chapter Notes - Chapter 9: Social Influence, Meta-Analysis, Collectivism
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Psy220: chapter 9 social influence (lecture 6) Social norms: rules indicating how individuals are expected to behave in specific situations. Without conformity we would find ourselves facing social chaos (where everyone would be doing everything at the same time) When they were by themselves, they had individual norms of how much the light moved ~ 2-6 inches. The next day when the participant came back, they were faced with a group. In his research, asch asked participants to respond to a series of simple perceptual problems, in which there is obviously a correct answer. 1 the accomplices gave the wrong answer, and unanimously chose the wrong line to match . In the control situation, only 5% made the error alone majority (even if they thought the others were under an illusion") In another study, one confederate would break this confederate would give the right" answer.