PSY220H1 Chapter Notes - Chapter 6: Optical Illusion, Norm (Social), Social Proof
Document Summary
Conformity: a change in behaviour or belief in accord to others. Chapter 6: conformity: compliance: conformity that involves publicly agreeing/acting in accord with social pressure while privately disagreeing, obedience: acting in accord with a direct order, acceptance: conformity that involves both acting and believing in accord with social pressure. Used auto kinetic phenomenon (optical illusion) and asked participants the movement of light (light did not actually move at all) One participant estimated ~20cm movement when alone when asked in a group in which other individuals guessed around ~2cm the individual changed his/her response (~15cm) Same participant was asked a year later and alone (cid:272)o(cid:374)ti(cid:374)ued to still support the (cid:862)so(cid:272)ial (cid:374)or(cid:373)(cid:863) Chameleon effect: copying actions of others without being consciously aware of such. Mimcry: when an individual mimic someone enhances social bonds. Mood linkage: people/friends close to one another share similar moods. Werther effect imitate suicidal behaviour (discovered suicides/fatal accidents increase after well publicized suicides)
