PSY100H1 Chapter Notes -Realistic Conflict Theory, Symbolic Racism, Implicit-Association Test
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PSY100H1 Full Course Notes
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Document Summary
Social psychology: scientific study of the effects of social and cognitive processes on the way individuals perceive, influence and relate to others. The more a person is exposed to something, the more they tend to like it. Mere exposure effect: greater exposure to an item, and therefore greater familiarity with it, causes people to have more positive attitudes about that item. To the extent that attitudes are adaptive, they should guide behaviour. The more specific the attitude, the more predictive it is. Attitudes formed through direct experience also tend to predict behaviour better. Attitude accessibility: the ease with which a person can retrieve memories related to an attitude predicts behaviour consistent with the attitude. Explicit attitudes: attitudes people can report: tend to reflect more conscious, controllable aspects of evaluations, predict controlled, deliberate behaviors. Explicit measures: self-report questionnaires that ask people what they think or how they feel about certain groups (modern racism scale: people can control their responses.
