ECO100Y1 Chapter Notes - Chapter 2: Ceteris Paribus, Demand Curve

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Demand: the quantity that consumers are willing and able to buy per period of time at various prices. Indirect relationship (high price, low demand low price, high demand) Price is the most important determinant of quantity demand (low price = high demand), so down sloping curve. Demand schedule: a table showing the demand for a product at various prices. Not what people actually buy, but the potential they have. Change in quantity demanded refers to a different point, does not shift the curve. People buy more at lower prices and less at higher prices. Real income: income measured in terms of what it can buy. Will increase either if actual income increases or prices fall. Income effect: effect that price change has on real income and quantity demanded of a product. Substitution effect: substituting a product for another product as a result of price change. Market demand: demand of all the consumers in the market.

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