ECO105Y1 Chapter Notes - Chapter 2: Price Gouging, Marginal Utility, Demand Curve

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Preferences : your wants and their intensities. How bad you want something determines how much you are willing to give up for it. Demand : consumers willingness or ability to pay for a service or good. If school didn"t start too early or i didn"t have too much work to do upon getting home, i"d use the cheaper transit. If my time was more valuable as in i didn"t want to wake up early to get to school or i needed to do a lot of work once i got home, i"d get a car. Marginal benefit : the additional benefit from a choice, changing with circumstances. More of a good decreases marginal benefit. Which decreases amount you"re willing to pay. Price gouging : changing the price of good/service based on its instantaneous demand. Diamonds are far less useful than water but far more expensive.

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