PSYC33H3 Chapter Notes - Chapter 8: Nucleus Accumbens, Neuromarketing, Availability Heuristic
Document Summary
Concept is the mental representation of an object, event or idea. We form these groups using a process called categorization. Classical categorization this theory claims that objects or events are categorized according to a certain set of rules or by a specific set of features. Classical categorization does not tell us the full story of how categorizing works. One major problem: graded membership the observation that some concepts appear to make better category members than others. Compare according to similarities in shape and function. Main advantage helps explain why some category members make better examples than others. Semantic network an interconnected set of nodes (or concepts) and the links that join them to form a category. Nodes circles that represent concepts and links connect them together to represent the structure of a category as well as the relationships among different categories.
