PSYC14H3 Chapter Notes - Chapter 4: Statistical Hypothesis Testing, Random Assignment, Reference Group
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It would seem that if anyone should know about what"s going on inside someone"s head, it would be the owner of that head, but our own psychological experience occurs completely beyond our awareness. What cultures should we study: one common approach for selecting cultures is to choose samples based on a theoretical variable that you are investigating. If you are interested in exploring how collectivism shapes the ways people view their relationships, then your research would fare well by selecting cultures that clearly differ in terms of their collectivism. If you find significant differences between the two diff cultures, that you have found evidence. One good way to choose your samples, then, is to look for cultures that vary on a specific theoretical dimension of interest, such as collectivism. Develop some knowledge about the cultures under study: for the most part, psychologists in many other fields have one key advantage over cultural.
