PSYC12H3 Chapter Notes - Chapter 10: Social Dominance Orientation, Social Conservatism, Authoritarianism

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People differ in how dispositionally prejudiced they are (based on personality traits and socio- political ideologies one may have) Individual differences in self-reported prejudice are typically assessed w/ questionnaire measures. Face validity of prejudice measures have improved over times. Knowing that their outgroup attitudes are being assessed, participants can choose to appear less prejudiced on self-report measures. B/c of this, more indirect means of measurement were developed (mainly implicit ones) Implicit measures assess participants" split second, positive/negative associations w/ outgroups in comparison with ingroups. People who score high on an explicit/implicit measure of prejudice toward one group (ppl of colour) also tend to score higher in prejudice toward other groups (gays, women, poor) Authoritarians" prejudice was thought to result from a projection of unacceptable impulses (fear, sex) onto powerless outgroup members. Prejudiced personality (allport) characterized by a threat orientation, moralistic values, punitive attitudes, bifurcated thinking, need for definiteness and social order, and a preference for authority and hierarchy.

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