PSYC12H3 Chapter : ALL READINGS
Document Summary
Psyc12 - bodenhausen & macrae, 1996: role of cognitive miser = engaging only in the amount of thought necessary to produce an apparently adequate understanding of others. For example, wegner (1994) reviews evidence from studies of (1) attempts to concentrate, (2) attempts to control one"s mood, (3) attempts to relax, (4) attempts to control pain, (5) attempts to fall asleep, and many others. Measuring individual differences in implicit cognition: the iat test. Iat measures 2 target concepts that appear in a 2 choice task and the attribute in a 2nd task. **know what the procedure/design of the iat is. Implicit attitudes are manifest as actions or judgments that are under the control of automatically activated evaluation, without the performer"s awareness of that causation. Seeks to measure implicit attitudes by measuring their underlying automatic evaluation. Iat may reveal attitudes and other automatic associations even for people who prefer not to express those attitudes.
