PSYC12H3 Chapter 5: PSYC12 Textbook chapter 5
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Stereotypes were coming to be understood as attitudes (negative evaluations rather than pictures in our head) that some people endorse but others do not. From katz and braly to civil rights, and beyond. katz and braly"s (1933) landmark study, researchers obtained their first view of the content of racial stereotypes that caucasians held about african americans. [white college students were asked to indicate whether various traits (84 in all) described caucasians or african americans] certainly the changes in the social, legal and political climate of the us seem to correspond to the changes in caucasian"s self reported stereotypes of african americans. other researchers suggest that katz and braly procedure does not, as commonly believed, measure knowledge about stereotypes, but rather personal beliefs about the truth of the stereotype. studies suggest that although personal beliefs in negative stereotypes of african. Americans appear to have decreased, knowledge of the culture stereotype of.
