PSYB45H3 Chapter Notes - Chapter 4: Tantrum, Sexual Stimulation, Reinforcement

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Reinforcement: is the process in which behaviour is strengthened by the immediate consequence that reliably follows its occurrence. B. f. skinner experiment with rats, the rat presses the lever of the cage and immediately food is presented, therefore the rat is more likely to press the lever in the future. Reinforcement is defined as: the occurrence of a particular behaviour, that results in the strengthening of the behaviour. Is followed by the addition of a stimulus, or in increase in the intensity of a stimulus results in the strengthening of the behaviour. Is followed by the removal of a stimulus or decrease in the intensity of a stimulus results in the strengthening of the behaviour. Stimulus: is an object or event that can be detected by one of the senses and thus has the potential to influence the person. Positive reinforcer-something pleasant, desirable or valuable that the person will try to get.