PSYB45H3 Chapter Notes - Chapter 30: Thumb, Applied Behavior Analysis, Mind Control
Document Summary
The term behavior modification evoked many negative reactions ranging from suspicion to outright hostility. These early reactions were exacerbated by the tendency to mistakenly equate behavior modification with such invasive procedures as electroconvulsive shock therapy, brainwashing, and even torture. Systematic applications of learning or conditioning principles and techniques are based on two assumptions: (a) behavior can be controlled (b) it is desirable to do so to achieve certain objectives. The real problem is that people frequently misuse these tools. Regardless of the level of training, the behavior modifier should always ensure that the procedures being used are consistent with the most up-to-date literature in the recognized behavior modification, behavior therapy, and applied behavior analysis journals. If you want to carry out a behavior modification project and are not a recognized professional, you should obtain the appropriate academic training and supervision from a recognized professional in the field.
