PSYB10H3 Chapter Notes - Chapter 11: Implicit-Association Test, Ambivalent Sexism, Mahzarin Banaji
Document Summary
Stereotypes: beliefs that certain attributes are characteristics of members of particular groups. Prejudice: a negative attitude or affective response toward a certain group and its individual members. Discrimination: unfair treatment of members of a particular group based on their membership in that group. Modern racism: prejudice directed at other racial groups that exists alongside rejection of explicitly racist beliefs. Implicit association test (iat): a technique for revealing nonconscious prejudices toward particular groups: anthony greenwald and mazarin banaji. Try to justify racism/sexism with positive stereotypes. Benevolent sexism: a chivalrous ideology that offers protection an affection to women who embrace conventional roles. Hostile sexism: dislike of women who are viewed as usurping men"s power. Priming: a procedure used to increase the accessibility of a concept or schema. Implicit measure of prejudice can be derived by comparing a person"s average reaction time to positive and negative words preceded by faces of members of the target category.
