PSYB10H3 Chapter Notes - Chapter 1: Personality Psychology, Hypnosis, Universal Property
Document Summary
The scientific study of the way in which people"s thoughts, feelings and behaviours are influenced by the real or imagined presence of other people. Social psychologists are interested how, and why the social environment shapes the thoughts, feelings and behaviours of the individual. It involves studying methods of persuasion: bullying, advertising campaigns, election campaigns, when our friends get us to do something that w e don"t want to do, etc. Social influence looks at the attempts of one person to change another person"s behaviour. It extends beyond our behaviours to look at thoughts and feelings, We are often influenced by other people , even if they are not physicall y present . Social psychology is not concerned about objective social situations but rather how people are influenced by their interpretation or construal of their social environment. Construal the way in which people perceive, comprehend and interpret the social world. Construal refers to how the world is interpreted by the individual.
