PSYB10H3 Chapter Notes - Chapter 1: Persuasion, Theory Of Planned Behavior, Condom
1 May 2017
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Attitude: an evaluation of a person, object or idea. They consist of negative or positive reaction to something. An affective component, consisting of emotional reactions toward the attitude object (e. g another person or a social issue) A cognitive component, consisting of thoughts and beliefs about the attitude object, and. A behavioural component, consisting of actions or observable behaviour toward the attitude object. Affectively based attitudes: an attitude based primarily on people"s emotions and feelings about the attitude object. They do not result from a rational examination of the issues. They are not governed by logic (e. g persuasive arguments about the issues seldom change an affectively based attitude); and. They are often linked to people"s values so that trying to change them challenges those values. Cognitively based attitudes: an attitude based primarily on a person"s beliefs about the properties of an attitude object.
