PSYB10H3 Chapter Notes - Chapter 7: Sneakers, Embodied Cognition, Anagram
Document Summary
Attitude: an evaluation of an object in a positive or negative fashion that includes three components: affect, cognition, and behavior. At their core, then, attitudes involve affect (or emotion) how much someone likes or dislikes an object, be it a politician, a landscape, an athletic shoe, a dessert, or himself. Most attitude theorists maintain that attitudes involve more than affect. Attitudes also involve cognitions thoughts that typically reinforce a person"s feelings: these include knowledge and beliefs about the object, as well as associated memories and images. Finally, attitudes are associated with specific behaviors: attitudes alert us to rewarding objects we should approach and to costly or punishing objects we should avoid. Attitudes are most commonly determined through simple self-report measures, such as survey questions. Likert scale: a numerical scale used to assess people"s attitudes; includes a set of possible answers with labeled anchors on each extreme: for example, 1 = strongly disagree, 7 = strongly agree.
