PSYB01H3 Chapter 6: PSYB01 Chapter 6 textbook notes
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the crux of nonexperimental research is that behaviour is observed or measured. There are many ways of conducting nonexperimental research. these approaches include: observing behaviour in natural settings, asking people to describe their behaviour (self-reports), and examining existing records of behaviour, such as census data or hospital records. survey research will be covered in a different chapter. observational methods can be broadly classified as primarily quantitative or qualitative. qualitative research focuses on people behaving in natural settings and describing their world in their own words. qualitative researchers emphasize collecting in-depth information on relatively few individuals or within a very limited setting. the conclusions of qualitative research are based on interpretations drawn by the investigator. quantitative research tends to focus on specific behaviours that can be easily quantified. conclusions in quantitative research are based upon statistical analysis of data.
