PSYA02H3 Chapter Notes - Chapter 13.2-13.3: Social Perception, Cognitive Psychology, Contact Hypothesis

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Field of social- cognitive psychology is a fusion of social psychology"s emphasis on social situations, with cognitive psychology"s emphasis on cognitions (perceptions, thoughts, and beliefs). Social cognitive researchers study the cognitions that people have about social situations and how situations influence cognitive processes. There are two major types of processes in our consciousness: explicit processes and implicit processes: explicit processes which correspond roughly to conscious thought, are deliberative, effortful, relatively slow and generally under our intentional control. This explicit level of consciousness is our subjective inner awareness, our mind as we know it. Implicit processes comprise our unconscious thought; they are intuitive, automatic, effortless, very fast, and operate largely outside of our intentional control. Models of behaviour that account for both implicit and explicit processes are called dual- process models in social- cognitive psychology. Because implicit processes happen so quickly they occur even before we consciously can think and deliberate about something.

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