MGTA35H3 Chapter : Module 4

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Why is design important: essential to create meaning, enable easy reading and understanding. How should i design paper pages: use white space. Emphasizes the material it separates from the rest of the text (easier to read) Use headings, mix of paragraph lengths, lists, tabs or indents, numbered. Parallelism: begin each item on the list with the same part of speech lists, bullets: use headings. Words or short phrases that identify a complete idea and divide your letter/memo/report into sections. Increase readability because they summarize what you are about to read. Should be specific, cover all material until next heading. Keep all headings at one level parallel all nouns, all questions, all complete sentences etc: limit the use of words set in all-capitals, use no more than two typefaces in a single document. Proportional fonts: wider letters take more space than narrower letters. Fixed fonts: every letter takes the same space.

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