MDSA01H3 Chapter Notes - Chapter 9: Canadian Content, Market Failure, Prosumer
Document Summary
Particularities of media economics: five categories of resources- the ingredients media producers require to generate and disseminate media content. Time: investment of time to create media content. Labour: number of people and the need for specialized skills. Capital: refers not simply to money but to money that is invested in media enterprises wit the expectation of a return on investment; mostly return is nancial but can be other kind. Technology: equipment and the speci c software applications required by media organizations; also refers to the particular step-by-step processes by which production and dissemination are organized and how labour is divided. Material resources: the need for material resources links media economy to other industries: two aspects to economic markets: The boundaries within which their offer takes place: media markets serve two markets at the same time: Audience market-audiences pay for access to media content with their money/time.
