MDSA01H3 Chapter Notes - Chapter 1: Yochai Benkler, Mass Communication, Mass Media
Document Summary
Mass communication in canada chapter 1: the sociocultural context. Media and communication systems are central to our understanding of the world and how we coordinate our actions within it. Traditional media, new media, and social media, are all illustrated forms of mass communication. Media are central to the way we-as individuals- come to know & understand the word. Media are part of the general texture of experience isaiah berlin. Media is involved in almost all aspects of our lives (deciding on a career, music, clothing shopping, etc. They frame our focus on the world, and help us decide what we need/want, and who we are. Media carries us across space, and influences how we experience time by providing windows on events unfolding in real time as well as in the past. 36 hours a week watching television / surfing the web. Also spent 17. 5 hours per week listening to the radio.
