MGAC70H3 Chapter 1: Week 9 Case 1 Pg 193.pdf
16 May 2015
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Document Summary
This case showcases how information technology can be used to improve customer relations. There is a mystique associated with a harley-davidson motorcycle. No other motorcycle in the world has the look, feel, and sound of a harley-davidson. Demand for harley-davidson motorcycles outweighs supply even though the company produces 300,000 motorcycles per year, which generates over us. 6 billion in revenues. The company has won a number of awards, including being rated: Second in computerworld"s top 100 best places to work in it. Fifty-first in fortune"s 100 best companies to work for. First in fortune"s 5 most admired companies in the motor vehicles industry. First in the top 10 sincerest corporations by the harris interactive report. Second in the top 10 overall corporations by the harris interactive report. The reason for such success is based, in part, on harley-davidson"s strategic concern over the maintenance and growth of its customer relationships. Harley-davidson realizes that each time a customer reaches out to them,
