MGAC70H3 Chapter 8: Week 3 Case 2 Pg 95-96.pdf
16 May 2015
School
Department
Course
Professor
Document Summary
The rise and fall of canadian tire"s web site ordering. This case illustrates how a company can change and reposition its strategic use of its b2c web site over time. Back in november 2000, canadian tire was one of the last of canada"s leading retailers to launch its online b2c shopping site, www. canadiantire. ca. The site was promoted as offering great convenience and access to product information and. For example, shoppers could go online to browse and purchase thousands of home, automotive, and sports and leisure products. Added-value features included displaying related products on the returned pages of a search query, and providing a comprehensive amount of information on each product viewed. This included colour photographs of products, detailed descriptions of product features, customer reviews, warranty information, and of course, pricing details. Additionally, the site could be personalized if shoppers registered in the my canadian tire section of the web site.
