CITB01H3 Chapter Notes - Chapter 1: Greeting Card, Bioproducts, Oil Sands
IS ALGAE THE INK OF THE
FUTURE?
Critial Analysis of Sott Fulright’s TEDX talk
Feride Senel
1000434069
Professor James MacLellan
EESD18
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1
Fulbright’s TEDX Talk Analysis
SCOTT FULBRIGHT TEDx TALK: A Critical Analysis
Today reaching out to a broad audience can be fairly easy, but to have the right audience
may be difficult. This is especially true for individuals advocating their ideas regarding climate
change and environmental issues. TEDx Talks is a platform that gives opportunities to
individuals interested in topics including environmental issues, giving them a chance to express
and excel upon their curiosity. The TEDx Talk speech, “Is Algae the Ink of the Future?”
presented by Scott Fulbright gives a notable perspective on how algae have the potential to be
used as an ink in the near future. Algae-based ink would evidently replace carbon black, the
material used for the black pigmentation in regular ink, which is both cariogenic as well as
hazardous to the environment. Scott Fulbright gives a well structured and persuasive speech, in
which he provides reasons that support his logos, together with points on petroleum and
pigments and their direct effect on the environment. Fulbright’s talk also appeals to the use of
pathos and ethos, for pathos he talks about his two-year-old son, and his grandmother’s birthday,
as for ethos he mentions that he’s received his PhD and has established a successful company in
commercializing algae-based ink products.
In Scott Fulbright’s TEDx Talk, he includes apparent and robust use of logos while he
states reasons that make petroleum and pigments environmentally unfavourable materials in the
production of regular ink. Fulbright mentions in his talk that “Ink’s 80% petroleum products.
Petroleum comes from places like tar sands operations where vegetation is stripped, so that oil
can be extracted from the Earth. This devastates entire ecosystems.” (Fulbright, 2016) In support
of Fulbright’s argument on tar sand operations causing an environmental disaster, we find in the
article Oil Sands Development: A Health Risk Worth Taking? The author, David Tenenbaum
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Document Summary
Today reaching out to a broad audience can be fairly easy, but to have the right audience may be difficult. This is especially true for individuals advocating their ideas regarding climate change and environmental issues. Tedx talks is a platform that gives opportunities to individuals interested in topics including environmental issues, giving them a chance to express and excel upon their curiosity. The tedx talk speech, is algae the ink of the future? presented by scott fulbright gives a notable perspective on how algae have the potential to be used as an ink in the near future. Algae-based ink would evidently replace carbon black, the material used for the black pigmentation in regular ink, which is both cariogenic as well as hazardous to the environment. Scott fulbright gives a well structured and persuasive speech, in which he provides reasons that support his logos, together with points on petroleum and pigments and their direct effect on the environment.
