WGS200Y5 Chapter Notes - Chapter 35: Sut Jhally
Document Summary
Sut jhally is a professor and a scholar that focuses on how advertising and popular culture in uence social control and identity. Jhally is the founder of the media education foundation (mef), an agency that creates and releases documentaries that encourage society to re ect upon how mass media has in uenced them. Consumer culture has such a great in uence on each one of our lives that it makes it dif cult to determine where a value came from: The marketplace, and therefore advertising, is the major structuring institution in current contemporary society, however it wasn"t this way in past societies. During the period of the industrial society, family, community, ethnicity and religion were considered signi cant values, and this changed to the consumer society when the marketplace took effect. Advertisement began in newspapers and magazines once colour was introduced to print, followed by radio and television advertisements. This media ensured that they were advertising through imagistic forms.
