SOC349H5 Chapter Notes - Chapter 8: Margarine, French Fries, Deeper Understanding
Document Summary
The extraordinary science of addictive junk food- michael moss: nestle, kraft, nabisco, general mills, procter and gamble, coca-cola and mars met to discuss the emerging obesity epidemic. 24 million americans are afflicted by type 2 diabetes, often caused by poor diet, with another 79 million people having pre-diabetes. Even gout, a painful form of arthritis once known as the rich man"s disease for its associations with gluttony, now afflicts eight million americans: conscious effort taking place in labs and marketing meetings and grocery-store aisles. To get people hooked on foods that are convenient and inexpensive: "in this field, i"m a game changer" As the sensory intensity (say, of sweetness) increases, consumers first say that they like the product more, but eventually, with a middle level of sweetness, consumers like the product the most (this is their optimum, or bliss," point) .
