SOC317H5 Chapter Notes - Chapter 4: Juliet Schor, Conspicuous Consumption, Forego
Document Summary
The theory of the leisure class (1899) is an account of how these groups spent enormous energy and money constructing an ostentatious style of life. They built and decorated ornate homes, adorned their persons with clothing and jewelry, designed elaborate carriages, and employed large numbers of servants dressed in expensive uniforms. Throughout, the principles of waste, luxury, and ornamentation ruled the choices they made. The motive that animated their efforts was the desire for social esteem, which itself was dependent on the possession of wealth. The theory of conspicuous consumption is the centerpiece of veblen"s larger analysis of class society and its relation to styles of life and work. Veblen argued that the emergence of classes in the barbarian era (roughly synonymous with feudal europe and asia) led to the use of wealth as the primary basis of males" social esteem, in contrast to military prowess.
