SOC317H5 Chapter Notes - Chapter 4: Conspicuous Consumption, Gilded Age, Social Capital
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These wealthy families often purchased ostentatious clothes, furniture, and tableware (china, glassware, linens) to symbolize the family"s economic success. Middle-class children come to school with certain forms of cultural capital that are valued within the school particular speech patterns, demeanours, tastes, and so on giving these children an advantage relative to their peers. Lled with stamps from foreign countries, and annual incomes over ,000 not to trip over one of [starbucks"] logoed outlets : consuming an everyday luxury like starbucks became a known sign of good taste and sophistication. By contrast, the predominantly working-class and lower-middle-class tim. Horton"s consumers rejected the pretension of starbucks, and took pride in a co ee experience that was low maintenance and a ordable. In an obvious way, starbucks is not a public space. It is a privately owned and operated business: at the same time that starbucks is obviously a private business, people use.
