SOC100H5 Chapter Notes - Chapter 12-13: Marshall Mcluhan, Cultural Studies, Atep Rizal
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SOC100H5 Full Course Notes
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Document Summary
Mass media: print, radio, television, and other communication technologies that reach many people. Cultural studies: focus not just on the cultural meanings that producers try to transmit, but also on the way audiences filter and interpret mass media messages in the context of their own interests, experiences, and values. Media imperialism: domination of a mass medium by a single national culture and the undermining of other national cultures. Media convergence: the blending of the telephone, internet, television, and other communications media as new, hybrid media forms. Marshall mcluhan coined the term global village in the early 1960s, said the media are extensions of the human body and mind. Instant communication by telegraph made it possible to establish 6 time zones in canada. Martin luther wanted people to establish a more personal relationship with the bible. (required learning to read: democratic movements: Citizens demanded and achieved representation in the government: capitalist industrialization. Modern industries required a literate and numerate workforce.
