SOC100H5 Chapter Notes - Chapter 12: Mass Media, Social Control, Hybridity
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SOC100H5 Full Course Notes
Verified Note
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Document Summary
Mass media and mass communication are used interchangeably to refer to the transmission of information from one person or group to another. Intervenes or mediates in transmitting messages from senders to receivers. Bible first mass media product and best-selling book. Rights and representative government able to access information. Centres of learning, informed citizenry to have literacy. Tv and mass media have oversimplified politics. Reduced to a series of more or less well-managed images, catchy slogans and ever-shorter uninterrupted comments or. Modern industries required a literate and numerate workforce. Needed rapid means of communication to do business. Mass media: major source of profit in their own right. Mass media are among the most important institutions in our efficiently society today. Coordinating the operation of industrial and postindustrial societies. Stepped into the breach, reinforcing shared ideals of democracy, competition, justice etc. Conflict theory: mass media favour the interests of dominant classes and political groups.
