PSY325H5 Chapter Notes - Chapter 5: Basking In Reflected Glory, Association Football, Balance Theory

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Reading 22 -basking in reflected glory: three (football) field studies. Bask in reflected glory (birg), effect occurred even though person was not involved in the cause of the source"s success. Experiments 1: tendency for students to wear school-identifying apparel after school"s football team was victorious than non-victorious. Experiments 2 & 3: replicated results showing students used pronoun we more to describe a victory. Attempt to enhance one"s public image, connection strongest when public image threatened. Ie. you wasn"t with me shootin in the gym. Prediction: students would be more likely to announce publicly their connection with their university after varsity football team had been successful than after they had not. Measure: tendency to announce their university affiliation by means of examining their clothing. Sentiment relations: feeling state btwn stimuli and unit relations, things are connected in some manner. *if one is seen as positive (successful team), then the other (associated student) is also seen as a positive.

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