PSY220H5 Chapter Notes - Chapter 7: Centrality, Cognitive Dissonance, Terror Management Theory
Document Summary
Attitude an evaluation of an object in a positive or negative fashion that includes the three elements of affect, cognition, and behavior. Affect how much people like or dislike an object. Cognition thoughts that typically reinforce a person"s feelings: knowledge and beliefs about the object, as well as memories and images. Behaviors when specific attitudes are primed, people are more likely to act in ways consistent with the attitude. Attitudes activate particular regions in the brain areas of the motor cortex that support specific actions. Likert scale a numerical scale used to assess people"s attitudes; it includes a set of possible answers with labeled anchors on each extreme (1=never, 7=always) Accessibility of the attitude is how readily the attitude can be activated in the individual"s mind, thereby guiding thought and behavior. Response latency the time it takes an individual to respond to a stimulus, such as an attitude question.
