PSY220H5 Chapter Notes - Chapter 6: Social Forces, Model Behavior, Social Proof

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4 Oct 2013
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Individualistic cultures, give conformity negative labels (submission, compliance) rather than positive ones (communal, sensitivity, responsiveness, cooperative team play) In japan going along with others is a sign not of weakness but of tolerance, self- control and maturity. Conformity: a change in behaviour or belief to accord with others. There are several varieties of conformity: compliance, obedience and acceptance. Compliance: conformity that involves publicly acting in accord with social pressure while privately disagreeing. We comply primarily to reap a reward or avoid a punishment. Obedience: acting in accord with a direct order. Acceptance: conformity that involves both acting and believing in accord with social pressure. What are the classic conformity and obedience studies. The apparent movement of a stationary point of light in the dark. Perhaps you have experienced this when thinking you have spotted a moving satellite in the sky, only to realize later that it was merely an isolated star.

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