PSY220H5 Chapter Notes - Chapter 8: Bennington College, Logical Reasoning, Scientific Community
Document Summary
Ads for smoking have reduced its occurrence from 50% in 1950"s to 20% these days. Ads by tobacco companies contribute to the 20% that continue to smoke. People can be remarkably persistent or susceptible to persuasion. Utilitarian function: an attitudinal function that served to alert people to rewarding objects and situations they should approach and costly or punishing objects or situations they should avoid. When your attitudes towards goal-relevant objects are positive, you are more likely to engage in goal-relevant behaviour. Argued that we have positive views towards landscape of waters, trees, ground cover because that was what our ancestors looked for to survive. People"s attitudes towards things can be changed by being paired with emotionally arousing stimuli. Ego-defensive function: an attitudinal function that enables people to maintain cherished beliefs about themselves and their world by protecting them from contradictory information.
