MGM102H5 Chapter Notes - Chapter 2: Disruptive Innovation, Knowledge Worker, Radical Change
Document Summary
Awareness of climate change and need for sustainability. Increasing marketplace segmentation and ascent of niche products. Back in the day, managers could mass market, now we have demassification (customer groups being segmented into smaller and more specialized groups) More competitors are offering targeted products, requiring faster speed-to- Companies offering a broad range of products are experiencing pressure from competitors offering specialized solutions. Some traditional companies may not survive radical change. Some argue that when successful companies are confronted with a giant technological leap that transforms their markets, all choices are bad ones. When a product or service takes root initially in simple applications at the bottom of a market and then moves up market, displacing established competitors. Offshore suppliers like china and india are changing the way we work. Other countries offer workers, and even professionals, willing to work twice as hard for half the pay, providing american businesses substantial labor savings.
