MGM101H5 Chapter 7: MGM101 Ch. 7
25
MGM101H5 Full Course Notes
Verified Note
25 documents
Document Summary
Core elements for assessing business strategy: purpose. Mission an organization"s purpose or reason for existence. Vision what a company wants to become and where it is going: markets. Assess success in existing markets and evaluate the potential of new markets. Harvesting strategy that reflects a reduced commitment to a particular market given its perceived weak future growth or profitability: products and services. Products/services may no longer be desired by customers; may be a result of technological innovation, changes in needs/tastes of customers, or new direct substitutes. Payment options offered by company; financing, rebate, etc. Hbc sold its credit card division to ge money getting an influx of money and transferring complete responsibility and risk of managing credit risk. Ge money it was an opportunity to acquire a customer base of 3. 1 million active customers (approx. Resource allocation and acquiring required expertise from outside org. if necessary: business system configuration.
