GGR277H5 Chapter Notes - Chapter 10: Shoplifting, Structured Interview, Focus Group
Document Summary
Unstructured and semi-structured interviewing two types of qualitative interview: Unstructured interview: the researcher uses at most a memory aid. Semi-structured interview: the researcher has a list of questions or fairly specific topics to be covered but the interviewee still has a great deal of leeway in deciding how to reply. In a semi-structured interview the process is designed to bring out how the interviewees themselves interpret and make sense of issues and events. Focus groups: an introduction they try to provide a fairly unstructured setting in which the person who runs the focus group, usually called the moderator or facilitator, guides the session but does not intrude. How many groups? ranges from 10 to 15. The researcher has less control over the proceedings than in individual interviews. An unwieldy amount of data is sometimes produced. The data may be difficult to analyze.
