ECO100Y5 Chapter Notes - Chapter 9: Marginal Revenue, Perfect Competition, Marginal Cost
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ECO100Y5 Full Course Notes
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Document Summary
Impediments that make it difficult or impossible to for a new firm to enter and compete in a market. Many buyers and sellers all producing the same product. Consumers and producers are aware of quality and prices. Given the market and given the firm"s resources, the firm wants to select a rate of output, levels of inputs, and prices that will provide the highest possible profits for the firm. A firm that takes the price it is given. It cannot do anything to change that price. The demand curve for a perfectly competitive firm is horizontal. Firms should produce at levels where marginal revenue is greater than or equal to marginal costs. Total amount received as firms sell their products. The change in total revenue as a firm sells one more unit of a good or service. Firms should produce at a level where mr=mc. When mr>mc, firms can produce more to make more money.