HSS 4101 Chapter Notes - Chapter 11: Content Validity, Pediatrics, Marketing Mix

• School: University of Ottawa
• Department: Health Sciences
• Course: HSS 4101
• Professor: Myuri Manogaran

Document Summary

Chapter 11: marketing: developing programs that respond to the wants and needs of the priority population: consumer-based. Progra(cid:373) fo(cid:272)used o(cid:374) the priorit(cid:455) populatio(cid:374)"s (cid:449)a(cid:374)ts, (cid:374)eeds, desires, prefere(cid:374)(cid:272)es, a(cid:374)d so forth: marketing. A set of processes for creating, communicating, and delivering value to customers; is concerned with outcomes (a financial profit) (american marketing association) that benefit organization and stakeholders. Social marketing attempts to change behavior for improved health or social outcomes. The marketing process and health promotion programs: the marketing process operates on the underlying concept of exchange theory buyers who have needs and sellers who have products that can fill those needs. Product: product (cid:449)hat is (cid:271)ei(cid:374)g offered to (cid:373)eet the (cid:272)usto(cid:373)ers" (cid:374)eeds, make it easy and convenient to do the behavior, and provide a benefit that consumers value. Augmented products are the tangible items or services: examples include bike helmets, contraceptives, glasses, hand- washing facilities/containers, medicine, provide the priority population with choices to help them change their behavior.