ECO 1304 Chapter Notes - Chapter 7: Sunk Costs, Opportunity Cost, Marginal Cost

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Opportunity cost: the cost of producing a good measured by the worth of the most valuable alternative that was given up. Explicit costs: the opportunity costs of production that require a monetary payment. The out-of-pocket expenses for labour services, raw materials, fuel, transportation, utilities, advertising, and so on. Implicit costs: the opportunity costs of production that do not require a monetary payment. Accountants do not include implicit costs whereas eco(cid:374)o(cid:373)ists" do. Economic profits equal total revenue minus economic costs (explicit plus implicit costs). Accounting profits equal total revenue minus accounting costs (explicit costs). Zero economic profit means that the firm is covering both explicit and implicit costs. Total revenue is sufficient to compensate for the time and money. Economists consider a zero economic profit a normal profit. Sunk costs are costs that have already been incurred and cannot be recovered. They are irrelevant for any future decisions because you will never get back to them.

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