ECO 1104 Chapter Notes - Chapter 4: Demand Curve, Takers, Heat Wave

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ECO1104: Chapter 4 - The Market Forces of Supply and Demand
Markets and Competition
What is a Market?
Buyers determine demand and sellers determine supply, as a group
Markets take many forms, such as highly organized (Markets for agricultural commodities) or
less organized (Ex. Market for ice cream in a given town)
What is Competition?
Price is determined by all buyers and sellers that interact in a marketplace (Ex. Ice cream market)
Sellers have limited control over prices in markets due to the nature of competitive markets
Perfectly Competitive Market:
1. Goods offered for sale are exactly the same
2. Buyers and sellers are so numerous that a single buyer/seller barely influences the market price
Price Takers → those who accept the price determined by the market
Ex) Wheat Market
Opposite of a Perfectly Competitive Market results in Monopoly
Ex) When there is one seller in a market (TV services)
Markets often fall between extremes of Perfect Competition and Monopoly
Demand
The Demand Curve: The Relationship between Price and Quantity Demanded
Quantity Demanded → Mainly determined by the price of a good
Quantity Demanded is Negatively Related to the price → Law of Demand
Page 70 Figure 4.1
Demand schedule is a chart that shows the relation between the price and consumer demand
Market Demand vs Individual Demand
Market Demand Sum of all individual consumer demands for a good or service
Page 71 Figure 4.2
Shifts in the Demand Curve
Demand curve assumes that factors that can influence a consumer’s decision is held constant
Ex) Discovery that proves that apples can stop cancer will substantially increase
demand
Page 72 Figure 4.3
Causes of Increase in Demand (Shift Right):
Positive Discoveries
Increase in Income/Promotion
Decrease in the price of a good
Increase in preference for a good
Better future expectations
Increase in buyers
Causes of Decrease in Demand (Shift Left):
Negative Discoveries
Decrease in Income/Unemployment
Increase in a price of a good
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ECO 1104 Full Course Notes
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Document Summary

Buyers determine demand and sellers determine supply, as a group. Markets take many forms, such as highly organized (markets for agricultural commodities) or less organized (ex. Market for ice cream in a given town) Price is determined by all buyers and sellers that interact in a marketplace (ex. Sellers have limited control over prices in markets due to the nature of competitive markets. Perfectly competitive market: goods offered for sale are exactly the same, buyers and sellers are so numerous that a single buyer/seller barely influences the market price. Price takers those who accept the price determined by the market. Opposite of a perfectly competitive market results in monopoly. Ex) when there is one seller in a market (tv services) Markets often fall between extremes of perfect competition and monopoly. The demand curve: the relationship between price and quantity demanded. Quantity demanded mainly determined by the price of a good.

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