CMN3174 Chapter 0: Article Summaries - The Secret of Taste & Women in Advertising
Document Summary
The secret of taste: why we like what we like. Wilson for many the present is a watershed moment at which they have finally become the person they will be for the rest of their lives. Maya stage most advanced yet acceptable (termed by loewy) Taste is a perpetual motion machine driven by oscillations of novelty and familiarity. Hipster effect looking alike trying to look different (touboul) 2 strands of human behavior: 1) we want to be like other people imitating others (social learning) is an evolutionary adaptive strategy. Persuasion when someone knows he is being influenced by another and that other person knows it too. Contagion when someone is unaware he is being influenced, and the influencer is unaware of his influence. Prestige bias learning from people deemed socially significant. Social media help define our age of mass individualism. For women in advertising, it"s still a mad men world.
