CMN 3144 Chapter Notes - Chapter 1: Reputation Management, Critical Role

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: Isaac Nahon- Serfaty

Document Summary

Public relations also builds corporate and product identities, a process known as branding. Public relations often takes center stage in world affairs. Public relations is a service for the entire organization and has to be its voice. Public relations is a management function that helps establish and maintain mutual lines of communication, understanding acceptance, and cooperation between an organization and its publics. Some refer to pr as reputation management, perception management, or image management. Public: any group of people who share common interests or values in a particular situation - especially interests or values they might be willing to act upon. When a public has a relationship with your organization, the public is called a stakeholder, meaning that it has a stake/interest in your organization. The concept of relationship management is a common theme running throughout this list. Well managed organizations know they must have good relationships with publics important to their success.