CMN 3144 Chapter Notes - Chapter Online documents: Edward Bernays, Appropriate Behavior
12 May 2016
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Burson a modern definition of public relations . Public relations = receiving more recognition than it deserves. Prsa public relations society of america. 275,200 people worked in public relations in 2008. Problem is that people believe the communications part is the totality of public relations. Public relations consists of 2 parts: #1 (most important) influencing employer behavior & to help reconcile employer goals with the public interest, #2 communicating information that reflects employer actions and behavior. Principal purpose of public relations is persuasion. Appropriate behavior in the public interest is something public relations workers have to address. Public interest is an absolute essential for long term success. Public relations professional must have a voice in decision making process. Also referred to as company conscience or role of ombudsman. Definition (edward bernays) public relations influences behavior & policy with the objective of persuasion to act in the public"s interest. Yaxley why i don"t care about defining public relations .
