CMN 3144 Chapter 14: CMN 3144 Chapter 14 Notes
6 Mar 2018
School
Department
Course
Professor
Document Summary
Grassroots campaign: a bottom-up campaign that focuses on strategy on mass participation of citizens or political constituents in an effort to influence policy or legislation. Grasstops campaign: a campaign that focuses strategy on directly influencing opinion leaders and well-connected individuals such as donors or political party leaders. Ability to write for both internal and external publics. Analyzing and presenting data that makes sense to management and clients. Technician role: concept describing those in public relations who primarily implement decisions of others in an organization including writing, production and dissemination of communication tactics.
